Snapchat is doubling down on private messaging as Instagram and Facebook Messenger clone and steal usage from its Stories feature.
Now you can instantly start chatting with your best friends on Snapchat. Instead of digging a chat thread out of Snapchat, users can select their favorite friends, create Bitmoji widgets for them with their personalized avatars and click them from their iOS Today screen or Android home screen to launch straight into a chat with that friend. A Snap spokesperson confirmed the feature launch to TechCrunch.
Snapchat first started testing this last week in Android beta but today it rolls out to everyone thanks to an iOS and Android app update. Snap acquired Bitmoji in March 2016 for $64.2 million to allow you to make avatars that look like you and send them as stickers in Snapchat.
While Facebook might be throwing all its might behind cloning Snapchat Stories, it hasn’t so aggressively copied the disappearing messages that Snapchat started with. By redoubling its efforts in chat, Snap could entrench itself as the most casual, low-pressure way to talk with friends since all messages delete themselves by default.